8Tips to Save Time in Marketing in Social Media

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Many marketers see social media as a marketing strategy that must be done because this strategy successfully. The disadvantage is spending a lot of time.



Most marketers (64%) spend six hours or more on social media, but many marketers are spending more time. According to Social Media, Marketing Industry Report of Social Media Examiner, approximately 41% dedicate 11 hours or more a week, and almost 19% dedicate more than 20 hours a week.




The more experienced marketers who tend to spend more time on social media. Approximately 49% of marketers who have experience of marketing for less than 12 months spent five hours or less per week. Approximately 68% of marketers with experience of two years or more, spend six hours or more per week. The younger people also tend to spend more time on social media marketing.


Anyone who wants to do the marketing in social media wants to market in a short time. Here are some time-saving tips:



1. The software automatically


Means such as Buffer and Hootsuite can schedule future post. Pam Neely in Act-On said that you can manage part or two-thirds of your social media updates automatically.


Means of automated this is often offered for free but require to pay for more features. Some marketers are advised to not send a direct message (DM) to welcome new followers on Twitter. Many people feel the message was "disturbing". Zapier and IFTTT allow you to publish your WordPress blog automatically to social media accounts.



2. Create strategies and plans


This plan determines the people you want to reach, the things you want to accomplish, and a social strategy that best suits your purpose. This plan serves as a guide for marketing efforts and helps avoid time wasting tactics and ineffective, said Brad Smith, founder codeless Interactive.



3. Use the timer


Set time limits can prevent marketers spend a lot of time on social networks. Productivity begins to decline after 30 minutes, said social media consultant, Edie Melson. The deadline can help you be more active and efficient. You can use the alarm or time tracking tools such as Toggle or RescueTime.



4. Use other people's content


Publish content to others. Distribute other people's content to make your accounts more attractive and saves time, while providing additional value to your readers. Although ideally diverse content, some experts say that your own content should not exceed 20% of your publication on social networks.




5. Use social media monitoring services


Looking for some keywords on social networks manually to find out about the company you mention, can spend a lot of time. Social media monitoring services more accurately than manual monitoring by staff, as well as generate more detailed data about readers, producing lead, and many others.



6. Analysis of the data


Analyze critical data to prioritize network and content types. However, routine checking of data and reports will be spent. Neely suggests resisting the urge you to check your stats every ten minutes. Arrange a regular time to do the analysis of the results of social media marketing. Weekly and monthly reports are ideal.





7. Reduce publications
Consider reducing publication. Only publish a post that you need can save a lot of time, even though "you need" it is difficult to define. Maybe you can get a marketing advantage after reducing 20% or even 50% of the publications. If you start to lose readers, you may be less frequent publication or material less attractive. Social media routinely check can prevent you from losing the reader.
8. Stop the network marketing
Stop marketing on platforms that do not provide results can help focus your efforts, even though these decisions require careful consideration and discussion with members of the team. The best strategy for a social media marketer is to focus on two or three networks. Melson advises not dedicate the same time for each network. Marketers usually have a favorite network more productive and produce.




8. Stop the network marketing


Stop marketing on platforms that do not provide results can help focus your efforts, even though these decisions require careful consideration and discussion with members of the team. The best strategy for a social media marketer is to focus on two or three networks. Melson advise not dedicate the same time for each network. Marketers usually have a favorite network more productive and produce.


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